Wine Trade & Consultancy

The Smarter Way to Learn about Wine...

The London Wine Academy delivers clear, practical and commercially focused support for the UK wine trade. With over 30 years of proven expertise, we help producers, regions, importers and corporate groups increase visibility, engage buyers and strengthen their commercial impact across the UK market.

Trade Representation & Market Visibility

Prices from £139

We partner with wine regions, producers and importers to build strong, credible visibility in the UK market. Our work covers everything from targeted buyer engagement to brand positioning, ensuring every activation is professional, polished and commercially effective…

Services Include:
  • Importer & Buyer Masterclasses
  • Walk-Around Trade Tastings
  • Regional Roadshows & UK Showcases
  • Seated Buyer Lunches & Curated Tastings
  • New Wine List Launch Support
  • Producer → Importer Introductions
  • Press & Influencer Engagement
  • UK Brand Storytelling & Digital Content
  • Education-focused Marketing Materials
  • Full Event Planning, Hosting & Post-Event Reporting

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Tasting Events & Trade Hospitality

We design and deliver polished, high-impact wine events for the trade — from walk-around tastings showcasing multiple producers to intimate winemaker masterclasses and seated buyer lunches. You invite your audience; we handle everything else.

  • Venue sourcing & logistics
  • Guest list coordination
  • Wine supply & tasting setup
  • Presentation & service support
  • On-the-day hosting
  • Follow-up reporting & data capture

2.5 hours  | 2 – course menu  |  Price – £169

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A group of people saying cheers at a White Wine Tasting

The Premium Beginners Wine Course (Signature Edition)

Prices from £229 until 31 Dec ’25, (usual price £249 for 2026)

Our Premium Signature Beginners Wine Course is a complete and enjoyable introduction to wine — a tried-and-tested favourite that guests consistently say exceeds their expectations. 

Interactive, engaging and expertly led, it’s designed to help you understand wine with clarity and confidence. With ten/eleven wines to taste, lively discussion and a delicious three-course lunch, the time flies — and you’ll leave amazed by how much you’ve learned and how naturally it all starts to make sense.

The Premium Beginners Wine Course (Signature Edition)

4.15 hours   | 3 – Course Menu |  Price – £229 (special offer until 1 Jan ’26) usual price £249

The Platinum Fine Wine Experience (with Wine & Food Matching)

Special Introductory rate – £279 (normally £299) after Jan ’26

An indulgent experience of exceptional wines, fine food and expert insight. The Platinum Fine Wine & Food Matching Experience pairs premium wines from iconic regions with a beautifully curated multi-course tasting menu. Guided by one of The London Wine Academy’s senior tutors, you’ll explore how flavour, texture and balance transform when wine meets food — an experience crafted for wine lovers who appreciate depth, detail and the pleasure of great food and wine in harmony. The pinnacle of our classes, this is a day of luxury you’ll want to return to again and again.
The Platinum Fine Wine Experience (with Wine & Food Matching)

4 hours   |  5 – Course Wine & Food Matching Menu  |  Prices from £279

A woman smiling in front of Wine fermentation tanks - tasting white wine during the Voyager Wine Masterclass
The Sparkling Wine & Afternoon Tea Experience
2.15 hour course  |  Price – £129
The Sparkling Wine & Afternoon Tea Experience
2.15 hour course  |  Price – £129
The Sparkling Wine & Afternoon Tea Experience
2.15 hour course  |  Price – £129

The Voyager Wine Courses & Masterclass Experiences

Prices from £169
The Voyager Masterclass Series invites you to journey through classic regions and hidden gems, exploring how terroir, place and culture come together to shape every glass

The Sparkling Wine & Afternoon Experience 

2.5 hours   |  Afternoon Tea menu  | Price – £169 

The Ultimate French Wine Masterclass
2.5 hours  |  4 – course taster menu  | Price – £169
The Ultimate Italian Wine Masterclass
2.5 hours  |  4 – course taster menu  | Price – £169
The Spanish Wine Masterclass
2.5 hours  |  4 – course taster menu  | Price – £169
The English Wine Masterclass

2.5 hours  |  Price – £169

The Premium South African Masterclass

2.5 hours  |  Price – £169

The Port Tasting Masterclass

2.5 hours  |  Price – £169

Wine Courses

From £129 per person