Wine Trade & Consultancy
The Smarter Way to Learn about Wine...
The London Wine Academy delivers clear, practical and commercially focused support for the UK wine trade. With over 30 years of proven expertise, we help producers, regions, importers and corporate groups increase visibility, engage buyers and strengthen their commercial impact across the UK market.
Trade Representation & Market Visibility
Prices from £139
We partner with wine regions, producers and importers to build strong, credible visibility in the UK market. Our work covers everything from targeted buyer engagement to brand positioning, ensuring every activation is professional, polished and commercially effective…
- Importer & Buyer Masterclasses
- Walk-Around Trade Tastings
- Regional Roadshows & UK Showcases
- Seated Buyer Lunches & Curated Tastings
- New Wine List Launch Support
- Producer → Importer Introductions
- Press & Influencer Engagement
- UK Brand Storytelling & Digital Content
- Education-focused Marketing Materials
- Full Event Planning, Hosting & Post-Event Reporting
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Tasting Events & Trade Hospitality
We design and deliver polished, high-impact wine events for the trade — from walk-around tastings showcasing multiple producers to intimate winemaker masterclasses and seated buyer lunches. You invite your audience; we handle everything else.
- Venue sourcing & logistics
- Guest list coordination
- Wine supply & tasting setup
- Presentation & service support
- On-the-day hosting
- Follow-up reporting & data capture
The Premium Beginners Wine Course (Signature Edition)
Prices from £229 until 31 Dec ’25, (usual price £249 for 2026)
Our Premium Signature Beginners Wine Course is a complete and enjoyable introduction to wine — a tried-and-tested favourite that guests consistently say exceeds their expectations.
Interactive, engaging and expertly led, it’s designed to help you understand wine with clarity and confidence. With ten/eleven wines to taste, lively discussion and a delicious three-course lunch, the time flies — and you’ll leave amazed by how much you’ve learned and how naturally it all starts to make sense.
The Premium Beginners Wine Course (Signature Edition)
4.15 hours | 3 – Course Menu | Price – £229 (special offer until 1 Jan ’26) usual price £249
The Platinum Fine Wine Experience (with Wine & Food Matching)
Special Introductory rate – £279 (normally £299) after Jan ’26
4 hours | 5 – Course Wine & Food Matching Menu | Prices from £279
The Voyager Wine Courses & Masterclass Experiences
The Sparkling Wine & Afternoon Experience
2.5 hours | Afternoon Tea menu | Price – £169
2.5 hours | Price – £169
2.5 hours | Price – £169
2.5 hours | Price – £169