Created by The London Wine Academy in 2013

The Original Sensory Wine Tasting

Your senses know more about wine than you think. Put them to the test in 90 playful minutes of sensory challenges, contrasting wines and plenty of surprises.

Created by The London Wine Academy in 2013

The Original Sensory Wine Tasting

Your senses know more about wine than you think. Put them to the test in 90 playful minutes of sensory challenges, contrasting wines and plenty of surprises.

Sensory wine tasting in London: The Sensory Wine Tasting for Beginners is a 90-minute Saturday late-afternoon class created in 2013 by The London Wine Academy, an independent wine school founded in 1993 that has taught more than 50,000 students. It is one of The Adventurer Tastings, alongside The Red Wine Tasting and The White Wine Tasting. The school is rated 4.7 by guests on Google and verified as a Top Rated Wine Educator 2026 by Trustindex. Each tasting includes canapés, cheese and charcuterie. Led by Masters of Wine, Master Sommeliers and WSET Diploma holders, it combines interactive sensory challenges with an introduction to the Systematic Approach used by the wine trade, showing how food changes the taste of wine, how to describe aromas and flavours, and how to discover what you like and why. Suitable for beginners, with gift vouchers available. The London Wine Academy was a finalist for the International Wine Challenge (IWC) Wine Educator / Communicator of the Year 2026.

Since 1993

Over 30 years teaching wine in London

Expert Tutors

Led by Masters of Wine, Master Sommeliers and WSET Diploma holders

IWC 2026 Finalist

Wine Educator / Communicator of the Year

50,000+

Students taught across three decades

At a Glance

Duration

Around 1.5 hours, late afternoon

Wines

6 wines

Menu

Canapés, cheese and charcuterie

Venues

Hand-picked central London venues

Level

Beginners, no wine knowledge needed

Price

From £139 per person

One of The Adventurer Tastings

Welcome to The Sensory Wine Tasting for Beginners

Bring your curiosity; we’ll bring the wine, the canapés, cheese and charcuterie, and a few tricks up our sleeve.

Most of us make up our minds about a wine before the first sip. For 90 lively minutes, your senses get their chance to prove you wrong. Expect laughter, lively debate and a far clearer sense of the wines you love.

Why guests love it

Surprises in store

Playful sensory challenges designed to catch you out, with every detail kept firmly under wraps.

Saturday, sorted

Wrapped up around six, leaving you free for an early dinner and the rest of your evening.

Better together

Come as a couple or with friends, or arrive solo and share the fun with fellow guests.

Red wines on a tasting mat with a wine colour chart at a red wine tasting in London
A selection of artisan cheeses for a wine and cheese pairing

Sample discoveries in every glass

Aroma
Fruit
Flowers
Spice
Palate
Sweetness
Acidity
Body
Structure
Tannin
Texture
Style
Fresh or rich
Fruity or savoury
Light or full

Fruit or flowers, crisp or rich, silky or grippy: learn to read the clues and find the words for what you’re tasting.

Contrasting wines make every difference easy to spot.

What will I learn during the Sensory Wine Tasting?

Trust your own palate

Learn to read the signals from your nose and palate, then back your own judgement with conviction.

The Systematic Approach

A taste of the method the wine trade uses, made clear enough to use on any wine you meet.

A language for flavour

Find the words for the aromas and flavours you notice, so you recognise them next time.

Food changes everything

See how a canapé or a bite of cheese can transform the wine in your glass.

What you like and why

Leave knowing the styles you love, so choosing a bottle becomes a pleasure rather than a gamble.

Agenda

01

Welcome and settle in

Find your seat, meet your tutor and say hello to fellow guests.

02

The Systematic Approach

A lively introduction to the way wine professionals taste.

03

Senses on trial

Contrasting wines and playful sensory challenges, with a few things you won’t see coming.

04

Food meets wine

Canapés, cheese and charcuterie arrive to show how food changes each wine.

05

Your favourites

Crown your favourites and compare notes before heading off into your evening.

Red wine being poured into a row of tasting glasses at a red wine tasting in London
Guests tasting white wines on the beginners wine course in London
The London Wine Academy story – guests sharing wine after a tasting
Red wine being poured into a row of tasting glasses at a red wine tasting in London

Gift Vouchers

Give The Adventurer Tastings

One gift voucher, three ways to enjoy it: The Sensory Wine Tasting for Beginners, The Red Wine Tasting or The White Wine Tasting, chosen by the lucky recipient.

1 Place

£139

For one curious palate

2 Places

£278

A gift for two to share

What Our Guests Say

Frequently Asked Questions

None at all. This tasting is designed with beginners in mind, and every guest starts on a level playing field, whatever they already know.

Allow around 90 minutes: 15 minutes to arrive and settle in, then 75 minutes of tasting on a Saturday late afternoon, so you finish in good time for an early dinner. Start times vary, so please check your chosen date.

The Sensory Wine Tasting takes place at our partner venues in central London. Venues vary depending on the date of the experience – confirmed venues are available on our calendar.

Canapés, cheese and charcuterie come with the wines, and part of the fun is discovering how each bite changes the wine.

Absolutely. Sharing the surprises is half the fun, and couples and friends love comparing notes as they go.

Of course. Guests on their own are very welcome, and the sociable format makes it easy to get chatting with fellow wine lovers.

Yes. It’s one of The Adventurer Tastings, so an Adventurer gift voucher lets the recipient choose this tasting, The Red Wine Tasting or The White Wine Tasting. Vouchers are sent by email.

All three are Adventurer Tastings at the same price. The Red and White Wine Tastings run for around two hours with a two-course menu and explore the grape varieties behind each style. The Original Sensory Wine Tasting is shorter and more playful, built around your senses and how food changes wine.

£139 per person, including the wines, canapés, cheese and charcuterie. A gift voucher for two is £278.

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Row of fine red wine bottles lined up for a tasting

Red Wine

£139

See how grape variety, tannin, acidity and ageing shape flavour, and which reds deserve time in the cellar.

White wines and cheese laid out for a wine tasting

White Wine

£139

See how grape variety, climate, winemaking and oak shape flavour, from crisp Sauvignon Blanc to oak-aged Chardonnay.

Guests tasting white wine at a London Wine Academy course

Compare and contrast wines in a guided tasting. Practical, interactive and sociable.

Where this course is held

Our courses run in private rooms at hand-picked central London venues

Judy’s Dining Room at The Punch Bowl, Mayfair, one of our wine tasting venues in London

The Punch Bowl

Famously previously owned by Guy Ritchie and Madonna, The Punch Bowl is one of Mayfair’s most historic and celebrated pubs.

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