Wine Trade Services
UK Market Support for
Wine Producers and Regions
Helping wine regions and producers build recognition and distribution in the UK, and hospitality teams sell wine with confidence.
Wine trade tastings in London are one of the ways The London Wine Academy helps wine regions and producers win recognition and distribution in the UK. Based in London since 1993, we put your wines in front of the people who list them: UK importers, buyers and sommeliers. We create the opportunities that get wines listed: buyers’ lunches, trade tastings and masterclasses hosted in London, UK trade events, and buyer programmes that bring buyers to your region. We have delivered several EU-funded promotion programmes, can pour your wines for UK consumers on our own courses, and also train hospitality teams to sell wine with confidence. The London Wine Academy is rated 4.7 out of 5 on Google and was a finalist for IWC Wine Educator / Communicator of the Year 2026.
Since 1993
Over 30 years teaching wine in London
Expert Tutors
Led by Masters of Wine, Master Sommeliers and WSET Diploma holders
EU Programmes
Experienced with EU-funded promotion
IWC 2026 Finalist
Wine Educator / Communicator of the Year
Trade Programmes
How We Can Help You
We introduce your wines to UK buyers, sommeliers and importers, and help turn their interest into lasting listings.
- Buyers’ lunches and supper clubs
- Trade tastings and masterclasses
- Buyer programmes, including trips to your region
- A UK microsite for your brand, with producer pages
- Your wines poured on our courses
- UK market insight and consumer trends
- Media coverage and editorial features
- Marketing and social media
Programme Delivery
Experienced with EU-Funded Programmes
We have delivered UK promotion programmes under EU funding. We know the rules, timelines and reporting, so more of your budget goes where it should: in front of UK buyers.
Our Consumer Wine School
Direct Access to UK Wine Consumers
As a consumer wine school, we teach UK wine consumers every day. We see first-hand which styles they are choosing, and we can introduce your wines to them on our wine courses.
How We Can Support You
Whether you need help with staff training, trade tastings, wine list development or UK market activity, our support is designed to deliver meaningful results and we always go that extra mile.
For Wine Regions and Producers
Market Visibility
UK Representation & Market Visibility
We offer UK market support for wine producers and regions, building visibility through targeted trade activity.
- UK trade representation and market support
- Wine buyer introductions and buyer lunches
- Regional showcases, roadshows and tastings
- Masterclasses and hosted trade events
- Brand messaging and market-facing content
Events
Trade Tastings, Lunches & Masterclasses
Buyer lunches, masterclasses and walk-around wine trade tastings in London that bring your wines to the people who list them. We plan, host and follow up every event.
- Venue sourcing and event planning
- Guest coordination and tasting logistics
- On-the-day hosting and follow-up reporting
For Hospitality Teams
Training
Staff Training & Hospitality Support
We provide wine training for hospitality teams in London, building staff confidence and wine knowledge to increase wine sales. Our clients include leading luxury travel brands.
- Front-of-house wine training
- Food and wine pairing support
- Venue-specific workshops using your own list
Hospitality
Wine List Development
Our wine list development helps hospitality businesses build a wine offer with more clarity, stronger positioning and better commercial impact.
- Wine list review and refinement
- By-the-glass strategy
- Range structure and positioning
Some of Our Trade Partners
We form genuine partnerships with wine regions and producer groups whose story is worth telling. Each partnership is exclusive within its category.
Bordeaux · France
Premières Côtes de Bordeaux Region
The Right Bank’s most versatile secret — reds, whites and elegant sweet wines from an extraordinary appellation.
DO Alicante · DO Almansa · DO Bullas · DO Jumilla · DO Yecla
Monastrell Association
Spain’s boldest grape, finally getting its moment — powerful, sun-drenched wines from five Denominations of Origin: Alicante, Almansa, Bullas, Jumilla and Yecla.
Your Region or Brand
This Could Be You
Give your region or brand a home in the UK market: a dedicated microsite on our website, with your producers, your events and every buyer enquiry arriving straight in your inbox.
Connect with us on LinkedIn: The London Wine Academy · Leta Bester, Founder
Frequently Asked Questions
Can you help wine regions and producers enter the UK market?
Yes. We introduce wine regions and producers to UK buyers, sommeliers and importers through trade tastings, buyer lunches, masterclasses and buyers’ trips, building the recognition that leads to distribution.
Do you work with EU-funded promotion programmes?
Yes. We have delivered UK programmes for wine regions and producer associations under EU funding, and we are comfortable working within their rules, timelines and reporting.
What experience does The London Wine Academy have in the wine trade?
We have been teaching and promoting wine in London since 1993, with training led by Masters of Wine, Master Sommeliers and WSET Diploma holders. We work with wine regions, producers, importers and hospitality businesses across the UK.
Wine Trade Enquiry
Tell us what you’re looking for and we’ll come back to you with a tailored proposal. Most enquiries receive a response within 24 hours.