Wine trade event at London Wine Academy
Wine Trade & Consultancy

UK Market Support for Wine Producers and Regions

 

The London Wine Academy works with wine regions, producers, importers and hospitality businesses across the UK. Commercially focused consultancy, partnerships, education and events — designed to help you build visibility and sales in the British market.

Talk to Our Team
30+ Years in Wine
Education
MW Master of Wine
Led Training
3 International
Partnerships
UK Nationwide
Support

How We Can Support You?

 

Whether you need wine trade support with staff training, trade tastings, wine list consultancy or UK market activity, our wine trade consultancy is tailored, professional and designed to deliver meaningful results.

Market Visibility

Trade Representation & Market Visibility

 

We represent wine regions and producers in the UK market, building credible visibility through targeted trade activity, strong presentation and wine trade marketing support.

  • UK trade representation and market support
  • Buyer engagement and trade introductions
  • Regional showcases, roadshows and tastings
  • Masterclasses and hosted trade events
  • Brand messaging and market-facing content
Discuss UK Market Support
Events

Trade Tastings, Lunches & Masterclasses

 

From seated buyer lunches to walk-around wine trade tastings and professional masterclasses, we design and deliver wine trade events that are purposeful and deliver measurable results.

  • Trade tastings and buyer lunches
  • Hosted masterclasses and educational events
  • Venue sourcing and event planning
  • Guest coordination and tasting logistics
  • On-the-day hosting and follow-up reporting
Plan a Trade Event
Training

Staff Training & Hospitality Support

 

We provide wine training for hotels and restaurants, wine bars, pubs and hospitality teams to build confidence, improve wine service and sell more effectively. Our wine training for hospitality is practical, engaging and tailored to the venue.

  • Front-of-house wine training
  • Service confidence and wine language
  • Food and wine pairing support
  • Team tasting sessions and refresher training
  • Venue-specific workshops using your own list
Discuss Staff Training
Consultancy

Wine List & Trade Consultancy

 

Our wine consultancy for hospitality businesses supports venues that want a wine offer with more clarity, stronger positioning and better commercial impact. From list reviews to by-the-glass strategy.

  • Wine list review and refinement
  • By-the-glass strategy
  • Range structure and positioning
  • Food and wine pairing support
  • Commercial input for a stronger customer offer
Review Your Wine Offer
Wine trade tasting event

Connecting wine regions and producers with the UK wine trade

The London Wine Academy | Established in 1993

Why Work With Us?

 
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30+ Years

Wine education and trade experience since 1993. That depth shows in everything we deliver.

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Independent

Commercially focused and easy to work with. No red tape, no corporate layers.

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Trusted

By private clients, hospitality teams and international wine bodies alike.

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Full Service

Strong delivery across consultancy, training and events. One relationship, everything covered.

Our Trade Partners

 

We form genuine partnerships with wine regions and producer groups whose story is worth telling. Each partnership is exclusive within its category.

Ready to Talk?

Let’s Start a Conversation

Need wine trade support with training, trade visibility or wine trade events in the UK? Get in touch to discuss how our wine trade consultancy can work for your business.

Get in Touch

 

The London Wine Academy

Wine Trade Enquiry

Tell us what you're looking for and we'll come back to you with a tailored proposal. Most enquiries receive a response within 24 hours.

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Wine Courses

From £129 per person